Today’s the day. macup is generally available at macup.app/download. If you’re already on the trial, nothing changes — your account carries forward, your data stays encrypted under your keys, and the menubar icon you’ve gotten used to keeps doing exactly what it’s been doing. If you haven’t started, start. The trial is fourteen days, no card required.
What’s in v1
The product we said we’d ship is the product we shipped. Concretely, v1 includes:
- Continuous, end-to-end-encrypted backup to macup Cloud, to your own S3-compatible destination, or to both at once. Encryption happens on your Mac before anything leaves it. Keys stay in your Keychain.
- Multi-destination per backup set, multiple backup sets per Mac. The same folder can go to two places; different folders can follow different schedules. The model is built for how real Mac users actually work, not for the simpler story we could have told on the homepage.
- A restore experience that actually shows you snapshots in a timeline and lets you pick any one of them. Restore a whole folder, a single file, or a version of a file from six weeks ago. We spent a lot of the last six months on this screen. It’s the moment the product exists for.
- Ransomware resistance via Object Lock compliance mode on macup Cloud by default. Once a snapshot lands, it cannot be deleted or overwritten before its retention window expires — not by you under duress, not by an attacker with your credentials, not by us. This is not configurable. It is the posture.
- A menubar status app that tells you the truth. Green, amber, red. No sugarcoating, no “everything’s fine” when it isn’t. If a backup set is behind, the icon says so, and the dropdown tells you which one and why.
- A fourteen-day trial, no credit card. You shouldn’t have to give us your Visa to find out whether our restore screen makes sense to you.
- Individual, Business, and MSP plans. The Business plan adds org-level key escrow (one employee’s forgotten passphrase isn’t a terminal event) and SSO; the MSP plan adds multi-tenant billing and centralized monitoring for the shops who install Macs for a living.
- A real help center at macup.app/help, and the legal contracts you’d expect at macup.app/legal. The help center is where every piece of support content lives; the desktop app deep-links into it rather than embedding a worse version locally.
What’s next
A roadmap is a promise, and we’ve tried to only promise what we expect to deliver. The dates below are targets, not guarantees, and we’ll update them publicly when reality disagrees.
Q2 2026. Region pinning for customers who need to guarantee data stays in a specific jurisdiction. Finder-level restore drag for Mac Studio, so a pulled snapshot feels like any other folder. SAML/SSO for Business tier customers whose IT teams have been waiting for it.
Q3 2026. Apple Photos aware backup — currently behind a private waitlist — moving to general availability after we’re confident we’re handling the library format correctly across every edge case a real photographer will throw at it. Filesystem-events replay, so an interrupted snapshot can resume from where it left off rather than rescanning from scratch.
Q4 2026. An iPad companion app for read-only monitoring, because several beta users asked for the ability to glance at backup health from the couch. SOC 2 Type II completion — we’re already operating under the controls; this is the formal audit finishing.
2027. The things we haven’t earned the right to announce yet. Ask us in six months.
What we promise not to do
This list is as load-bearing as the feature list. It’s the posture the product is built around, and the reason a handful of our beta users told us they trusted us enough to run real client work through the build.
We will not store your keys. Not in an escrow, not in a “helpful” recovery service, not under any legal process that doesn’t go directly to you. If you lose your passphrase and your recovery code, we can’t get your data back. That’s the whole point.
We will not put ads in the menubar, or in the app, or in the email transcripts you get when a snapshot succeeds. The menubar icon is a signal about the health of your data. It will not become a billboard.
We will not raise prices on existing subscribers mid-term. If your annual plan renews, it renews at the same rate you paid originally. We may change pricing for new customers — businesses do that — but the terms you signed up under are the terms you keep.
We will not bundle five products you didn’t want to sell the one you did. macup is a backup product. It is going to keep being a backup product. We are not going to ship a password manager next year and call it a suite.
We will not pretend we’re bigger than we are. We’re a small team. We answer our own support email. We say “we” because there are several of us, not because it sounds more corporate.
Thank-yous
To every beta customer who filled out a survey, filed a bug, tolerated a UX cul-de-sac, and shipped their real data through the product anyway — you are why this ships in a shape anyone would actually want to use. Particular thanks to the photographers, editors, and studio owners who let us watch them restore. You know who you are, and you’ve made the product better than the version we thought we were building.
To the broader Mac community. You expect a lot — from your software, your hardware, your tools. You should. The bar you hold is the bar that makes this platform what it is, and it’s the bar we’ve tried to clear.
Start
Download macup. Set up a backup set. Then, and this is the important part, test a restore by Friday. Pick any file. Find it in the timeline. Bring it back. If anything in that flow catches in a way it shouldn’t, write to support@macup.app and we’ll be on it.
This is v1. We’re going to keep going.