https://macup.app/blog Thoughts on backup, Mac workflows, and keeping your data safe. From the team building macup. en-us Sun, 03 May 2026 05:49:17 GMT https://macup.app/blog/backup-hygiene-checklist-for-photographers https://macup.app/blog/backup-hygiene-checklist-for-photographers Twelve items. Half take five minutes. Half are the difference between 'that was a stressful evening' and 'that was a career-ending afternoon.' Built for working photographers with 4 TB+ of RAW that matters. Wed, 22 Apr 2026 00:00:00 GMT mac-workflows noreply@macup.app (The macup team) https://macup.app/blog/choosing-between-macup-cloud-and-byos https://macup.app/blog/choosing-between-macup-cloud-and-byos One question, three answers, and the answer depends entirely on what you're optimising for. A framework we use with customers, stripped of marketing spin. Wed, 22 Apr 2026 00:00:00 GMT how-to noreply@macup.app (The macup team) https://macup.app/blog/how-deduplication-makes-lightroom-backups-tractable https://macup.app/blog/how-deduplication-makes-lightroom-backups-tractable A 40 GB Lightroom catalog is 40 GB on disk the first time, and a few megabytes every time after. The reason is content-defined chunking, and it's the difference between 'Lightroom backups are fine' and 'I just filled my cloud quota.' Wed, 22 Apr 2026 00:00:00 GMT mac-workflows noreply@macup.app (The macup team) https://macup.app/blog/launch-macup-is-here https://macup.app/blog/launch-macup-is-here We're live. After eighteen months of building and six months of private beta, macup is generally available. Here's what's in the box, what's next, and what we promise not to do. Wed, 22 Apr 2026 00:00:00 GMT company-news noreply@macup.app (The macup team) https://macup.app/blog/the-real-reason-your-drive-will-fail https://macup.app/blog/the-real-reason-your-drive-will-fail Not 'probably.' Will. The math says so, and the math is better than you'd expect — failure clusters around specific years and specific failure modes that anyone can read. Here's the honest version. Wed, 22 Apr 2026 00:00:00 GMT backup-hygiene noreply@macup.app (The macup team) https://macup.app/blog/what-time-machine-actually-does https://macup.app/blog/what-time-machine-actually-does Time Machine is the best thing macOS ships that most people get wrong. A short honest read on what it covers, what it doesn't, and why 'I have Time Machine' and 'I have a backup' aren't always the same sentence. Wed, 22 Apr 2026 00:00:00 GMT backup-hygiene noreply@macup.app (The macup team) https://macup.app/blog/what-to-look-for-in-a-zero-knowledge-backup-tool https://macup.app/blog/what-to-look-for-in-a-zero-knowledge-backup-tool 'Zero-knowledge' is a security claim with a specific definition. Most 'end-to-end encrypted' products aren't zero-knowledge. Here's the checklist a security engineer would use to distinguish the real thing from marketing. Wed, 22 Apr 2026 00:00:00 GMT backup-hygiene noreply@macup.app (The macup team) https://macup.app/blog/why-we-built-macup https://macup.app/blog/why-we-built-macup The short story: a photographer I'd worked with lost nine months of work when a drive died, and the tools we had didn't save her. The long story is about the ten years that came before, and the decade of bad backup tools that convinced me we could do better. Wed, 22 Apr 2026 00:00:00 GMT company-news noreply@macup.app (The macup team)